Category: Marketing
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16 Ways to Improve Your Facebook Business Page
Facebook is the largest social media platform in the world, with almost 2 billion registered profiles. If your business is not on Facebook, consider making a business profile as soon as possible. Whether you’re starting your business page or looking for ways to up your Facebook game, we could all use tips and tricks to…
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Marketing vs Public Relations: The Difference
What is public relations? Many times people come to us asking for marketing when what they more specifically need is public relations. For instance, a company may be having an annual fundraising concert and ask that we “market the event.” We’d first suggest that the company market to those in its contact database using email…
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How to Create a Successful ‘Call to Action’
The goal of advertising is to persuade an audience (viewers, readers or listeners) to take some desired action with respect to products, services or ideas. The initial step is to establish a product’s value in the mind of the audience. Once that is accomplished, the audience is given a call to action, which tells the…