Facebook is the largest social media platform in the world, with almost 2 billion registered profiles. If your business is not on Facebook, consider making a business profile as soon as possible. Whether you’re starting your business page or looking for ways to up your Facebook game, we could all use tips and tricks to better navigate the world of Facebook Business Pages.

1. Make sure your profile is a business profile and not a personal profile.

• First and foremost, as you’re trying to build your brand or business, you need a business profile to represent you professionally. Business pages and personal profile look a tad bit similar however, business profiles allow you to utilize some of the awesome features that Facebook has for businesses.

2. Form a Facebook Group

• Facebook Groups are what’s hot this year and it could be used by businesses to drive their marketing efforts. A Facebook Group is a place for group communication and for people to share their common interests and express their opinions. Anyone can begin their own Facebook group and Facebook has options for if you want the page to be open, private, secret, etc. Facebook Groups give the perfect opportunity to promote your business to people who are already interested in topics surrounding your business.

3. Use Facebook Instant Experience

• According to Facebook, Instant Experience, formerly known as Facebook Canvas, is “a full screen experience that opens after someone clicks your ad on a mobile device. Create an Instant Experience to visually highlight your brand or products and services. Advertisements are becoming more media rich and Facebook Instant Experience allows you to make beautiful, engaging advertisements.

4. Use Facebook Insights

• On Facebook, business pages come with an insight tab on the main page for administrators. On the page Insights tab, you can find out how your audience is engaging with the content you’re posting. You can find which type of content (links, videos, etc.) is performing the best, best time of day to post, etc.

5. Schedule your posts

• At the start of your week, it’s a good idea to go ahead and schedule all your posts for the entire week. This eliminates stressing to put posts out at the last minute and ensures that quality, intentional content is being posted to your page.

6. Use Facebook targeting tools

• Facebook is definitely a beast when it comes to targeted advertisements. One really cool feature that Facebook offers, is targeting your individual posts. For specific posts you can enter certain demographics such as gender, age range, and topics of interests.

7. Using specific keywords and phrases in your posts

• Social media platforms perform almost identically to normal search engines, so implementing your own researched keywords will help drive engagement for your page.

8. Pinning posts to your page

• If you are having a specific promotion or sale going on for a period of time, go ahead and post content detailing your promotion. Pinning this post to the top of your page keeps relevant information at the beginning of the page without having to duplicate posts or post anything is too similar looking.

9. Promote the page to your email list

• Most businesses have an email list that their customers subscribe to. This allows them to send out any deals, new products, and different reminders. If you already have a pretty good newsletter going around, go ahead and attach the link to your page promoting people to like it and/or a link to your Facebook Group.

10. Use Facebook Ads to promote your page

• Facebook Ads are paid messages from businesses written by the business. Facebook ads are relatively inexpensive, and they can be as simple or extravagant as you want them to be. The advertiser can just go to Facebook and create and track the results of a campaign. This is really effective if you already have a good understanding of content marketing.

11. Use Facebook Live

• Facebook Live can be used in many ways for businesses. You can use Facebook Live to give your fans/customers a behind the scene look or you can use it to engage with your customers and answer any questions.

12. Use infographics

• Nothing is worse than going to a business’ social media account and seeing long boring posts detailing some program that that the business if offering. The best way to condense a lot of information is to make a beautiful, eye-catching one sheet infographic. It is something that memorable and it is able to be shared with ease.

13. Regularly updating your cover with a picture or video

• And yes, you can have a cover video on Facebook now. Facebook covers are extremely important, and they are first thing that appears largely at the top of a Facebook page when someone clicks on it. It takes up about a quarter of the page on a desktop. This can be regularly updated to be timely, i.e. you might make a special cover for Black History Month or Pride Month.

14. Make sure your profile picture is something recognizable and professional

• On the Facebook scene, the profile picture is very important. This is most likely the first picture a person sees after they search your business and it is the picture that people see when you post, comment, and reply. There are some really fun and different things you can do with your profile picture that can make your business stand out from the crowd.

15. Assign roles to the people posting content to your page

• We’ve all heard horror stories of employees accidently posting their personal affairs on their employers Facebook pages. To help with this, the page’s administrator should assign roles to people to help dictate who can post, who can send messages, who can publish and manage jobs, etc.

16. Minimize the amount of people who have roles on the page

• This allows you to have better control over who and what is being posted to your page. This also allows for your page to have a more consistent and cohesive theme presented to your customers.